Attitudes and Persuasion
Attitudes have three components – cognitive (what we think about the issue), affective…
There are two separate but similar models that explain persuasion – the Elaboration…
The former is more thorough and analytical; it also takes more time and effort. The…
Peripheral/heuristic processing can result in attitude change, but it is likely to…
Persuasion and attitude change play an obvious role in the arbitration setting –…
Additionally, as discussed below, all decision makers have beliefs and attitudes…
Finally, evidence varies widely in its complexity, and arbitrators vary in their…