Örnek bir reklam maddesi aşağıdaki gibi düzenlenebilir:Sayfa 117…
Advertising…
Licensee shall spend on Advertising at least [insert the percent] of the Net Sales achieved during the previous year.…
Before initiating any advertising campaign related to the Products, the Licensee shall submit the proposed advertising materials to the Licensor for approval.…
The Licensor shall respond to the Licensee’s submission within 5 days and any objections shall be accompanied by clear reasons for disapproval.…
Unless otherwise agreed in writing, the Licensee shall be responsible for all expenses associated with its advertising efforts, including but not limited to design, production, placement, and distribution.…
The Licensee is authorized to use the Licensor’s trademarks and logos for the sole purpose of promoting and advertising the Products within the agreed-upon territory.…
The Licensee shall use the trademarks and logos in a manner consistent with the Licensor’s brand guidelines and shall not make any alterations without prior written consent.…